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HIROSHIMA, Japan, March 24, 2016 /CNW/ - The Mazda MX-5 (known as Mazda Roadster in Japan) has won the 2016
World Car of the Year award. It is the second Mazda to win the award, following the Mazda2 (known as Mazda Demio) in 2008. The third generation MX-5 was one of three finalists for the same award in 2006, as was the Mazda3 in 2014. In addition to taking the main award this year, the MX-5 has also been named World Car Design of the Year. It is the first time in the history of the awards that a single model has taken both titles.
World Car of the Year was established in 2004 by an international group of automotive journalists, and the judging panel this year consisted of 73 journalists from 23 different countries. The MX-5 was announced victorious over other finalists Audi A4 Sedan/Audi A4 Avant and Mercedes-Benz GLC at the New York International auto show on March 24. The other finalists for World Car Design of the Year were the Jaguar XE and Mazda CX-3.
"What a wonderful honor, to have the Mazda MX-5 named both World Car of the Year and World Car Design of the Year," said Masahiro Moro, President and CEO, Mazda North American Operations, and Managing Executive Officer, Mazda Motor Corporation. "As our iconic MX-5 roadster approaches one-million units of production, this award is proof that it is as young, vibrant, fun and relevant as ever, and proof that every Mazda looks as incredible as it drives, and drives as incredibly as it looks. While I accept this award on behalf of the company, I do so representing every Mazda employee, retail partner and customer around the world who has ever felt the joy of driving a pure roadster. We say 'Driving Matters' in our advertising,* and we prove it in our cars."
Ikuo Maeda, Mazda's Executive Officer and General Manager of the Design Division, said, "I'm very proud to accept this award, proof that our designs can connect with people all around the world. Our new-generation lineup has been designed under the KODO design theme which aims to bring cars to life, and we've continually refined the beauty of its forms. Mazda is a proud Japanese brand and we are determined to continue enhancing our designs moving forward."
The fourth-generation MX-5 is the sixth model in Mazda's new-generation lineup of vehicles featuring the full range of SKYACTIV TECHNOLOGY and KODO-Soul of Motion design. Launched globally in 2015, the model has found favor with customers thanks to its vastly reduced curb weight, human-centered design and "Jinba-ittai" fun-to-drive feel. The new MX-5 has won over 30 awards so far, including 2015-2016 Car of the Year Japan and 2016 UK Car of the Year. The retractable hardtop version of the model, Mazda MX-5 RF, made its world premiere at the New York International Auto Show.
Mazda will continue making cars that are fun to drive, aiming to become a "one-and-only" brand customers will choose again and again.
*The "Driving Matters" slogan is used in North America only.
SOURCE Mazda Canada Inc.
|Richmond Hill, ON (March 23, 2016) - The Automobile Journalists Association of Canada (AJAC) today chose the Mazda CX-3 as its 2016 Canadian Green Utility of the Year. This is the first year of this award for AJAC, and was given in conjunction with the Green Car of the Year award at the Vancouver International Auto Show, ongoing now. This also marks the first time that AJAC has awarded the Canadian Green Utility Vehicle of the Year award to the same vehicle that already won Canadian Utility Vehicle of the Year.|
According to AJAC, a green vehicle can be any vehicle which, for its size and purpose, provides the Canadian consumer with environmentally-friendly returns that compare favourably with other vehicles in its class. This award not only considers fuel economy and emissions, but also accounts for other factors such as market significance and impact. With its small footprint and fuel-efficient SKYACTIV-G advanced internal combustion engine, the CX-3 delivers near best-in-class fuel efficiency without using costly or complex hybrid or alternative fuel technology.
"Winning both of AJAC's available awards for 2016 Utility of the Year is an exceptional accomplishment, and we are very proud of what we've achieved with the CX-3," said David Klan, Senior Director, Sales, Marketing, and Regional Operations at Mazda Canada. "Not only do you get great styling, class-above quality, and a thrilling driving experience, but the real-world fuel efficiency of the CX-3 also makes it a viable green option for Canadian consumers."
The CX-3 is powered by a 2.0L SKYACTIV-G engine that delivers 146 horsepower and 146 lb-ft of torque. Paired with a standard SKYACTIV-Drive 6-speed automatic transmission, fuel economy for the CX-3 is rated at 8.2 / 6.7 litres per 100 kilometres (L/100km) in front-wheel drive trim, and 8.8 / 7.3 L/100km when equipped with Mazda's predictive i-ACTIV AWD system.
SOURCE Mazda Canada Inc.